- About KCC:
In order to harness the potential of ICT in Agriculture, Ministry of Agriculture & Farmers Welfare launched the scheme “Kisan Call Centres (KCCs)” on January 21, 2004. Main aim of the project is to answer farmers’ queries on a
telephone call in their own dialect. The KCCs are managed by a Service Provider i.e. IFFCO Kisan Sanchar Limited (IKSL). At present there are 454 Farm Tele Advisors. IT Division of DAC&FW from 20/08/2014 has been operationalizing KKMS(Kisan Knowledge Management System) from Shastri Park Centre. - At present these Call Centres are working in 21 different locations covering all the States and UTs. A countrywide common eleven digit Toll Free number 1800-180-1551 or 1551 has been allotted for Kisan Call Centres. This number is accessible through mobile phones and landlines of all telecom networks including private service providers. Replies to the farmers’ queries are given in 22 local languages.
- Kisan Call Center services are available from 6.00 am to 10.00 pm on all seven days of the week at each KCC location. Kisan Call Centre agents known as Farm Tele Advisors (FTAs), are graduates or above (i.e. PG or Doctorate) in Agriculture or allied areas (Horticulture, Animal Husbandry, Fisheries, Poultry, Bee-keeping, Sericulture, Aquaculture, Agricultural Engineering, Agricultural marketing, Bio-technology, Home Science etc.) and possess excellent communication skills in respective local languages.
- Queries which cannot be answered by Farm Tele Advisor (FTAs) are transferred to higher level experts in a call conferencing mode. These experts are subject matter specialists of State Agriculture Departments, ICAR and State
Agricultural Universities.
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